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Contents 1 Aim 2 Process 3 Cost 4 Measurement 5 Steps

Aim

to increase the no. of visitors to your site using blogs and web comments.

Process

The team will do a daily subtle injection of your site details and url into various blogs matching your sites keywords / keyphrases.

Cost

We are looking for a min. charge moving to a commission based system. The commission should be equal to the google adwords expense.

Measurement

Inward traffic to your site from blogs we comment upon.

Steps

• Gather market intelligence: Monitor public buzz to determine how your brand and close competitors are faring. Knowing where, why, and how you're being trashed (or praised) in a public forum and respond appropriately / quickly.

• Monitor the Web for references to your brand, key officers, and major competitors:
  • Set up tracking on Google News Alerts, Technorati, and PubSub. React to relevant topics brewing in the blogosphere. Respond quickly and decisively to engage bloggers.
  • Analyze comments, links, and trackbacks (define) to determine the relative importance of audience perceptions. Use tools such as Intelliseek's BlogPulse or a firm such as BuzzMetrics. This analysis will help determine who the influencers are and what their connectivity level is.
  • Analyze broader category or product information without using brand names.

• List down the terms you should be tracking.

• Engage the team of bloggers for commenting on key business topics: Read blogs related to your product or company to understand the blogger's perspective and audience. Respond to postings to initiate dialogue. This is more genuine that a PR pitch, this approach can also help correct misinformation or misconceptions about your brand / service.

• Promote your brand / site on public blogs to target a specific audience by posting reference to those blogs / comments in various other related blogs.