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Case study farming

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Contents

The pain

A large factory has 14 000 contract farmers that cultivate produce for it.


From the factory's view-point

The ERP department has been wrestling with the problem of how to design a (in real-time) farmer-management module that would tell the farmers about ...

... crop-specific weather

... when to bring in the crop to the processing plant

From the farmers' view-point

The farmer would like ot have a real time status of ..


... the ledger accounts of the receipts, and monies credited.


... his personal bank accounts details

... his medical information

The solution

From the factory's end

As each solution is unique, the costs will have to be presented to the factory after personal discussions.

  • A customised login is taken by the ..factory from eDeskOnline.
  • A database is designed on eDeskOnline.
  • The administrator views the consolidated view online, and real time.
  • The administrator drills down to farm-level statistics when required.
  • The administrator is alerted when answers / clarifications are posted.

From the farmers' end

  • A free sign up is done on eDeskOnline. Thus each farmer will have a personalised area where he can view his data, etc. In this manner 14 000 farmers will create their individual logins.
  • Each farmer logs in periodically to read messages from the factory.
  • The mobile phone of each farmer is alerted by the factory when necessary. This will be by means of inserting a calendar alert into the farmers' mobile phone.
  • Each farmer can acknowledge messages, update crop sizes: thus updating the firm's ERP.


edeskonline helps you manage data

All the data that you import into your eDeskOnline environment stays there. It is now simple for you to update the information.


Any information that helps the farmer or the processing factory to take a more informed decision needs to be managed.


A lot of information can be kept in eCabinets . These are custum-isable by you: e.g. a address book .. Also, other information can be managed e.g. ...


  • Land Information
  • Crop Information
  • Livestock Information
  • HR Information
  • Daily Work Entry
  • Pesticide Entry
  • Stock Information
  • Schedule Management
  • Calculators
  • Analysis
  • Certification


FAQ

Question: Farmers might not be interested in going beyond a login page, since they are minimally literate, and not tech savvy

Answer: We have simplified the activities that are required to be made to manage information. That means by a single click on the bookmarks, the farmer will be able to login into his account. Generally, every slice of information is no more than four clicks away.


  • Question: Will farmers find eDeskOnline simple enough ?


Answer: As far as farmers are concerned all their concerns of logging in vanish as soon as the auto-login url's sent to them via sms is received by them. Our auto-login url concept simplifies an ERP for the ordinary farmer.


  • Question: What are the hardware requirements from the company's side ?

Answer: No fresh hardware is required. eDeskOnline's solution will work from the company's website. All farmers will need either a GSM based GPRS enabled or a CDMA based WAP enabled mobile phone, along with the WAP/GPRS service. In case of Reliance, R-World access along with xHTML browser enabled phone is sufficient.

  • Question: What are the hardware requirements from the company's side;

in terms of servers, etc..

Answer: No fresh hardware is required. eDeskOnline's solution will work from your ERP server. Nokia CDMA 3125 has an xHTML browser. So thorugh R-World, which is present on the phone, you can access our site www.edeskonline.mobi. GPRS is not required for CDMA phones.


  • Question: What is the mobile phone's minimum configuration ?

Will low end phones work ?

Answer: eDeskOnline's solution will work on any mobile phone with a GPRS or WAP configuration. Nokia CDMA 3125 has an xHTML browser. So thorugh R-World, which is present on the phone, you can access our site www.edeskonline.mobi. GPRS is not required for CDMA phones.

  • Question: Will a tie-up with Reliance Infocom (non-GPRS) continue to work ?

( given that a Nokia CDMA 3125 phone is provided to each agent)

Answer: Yes, the deal can continue: eDeskOnline's solution will be able to integrate with Reliance InfoCom. The solution can work upon the Nokia CDMA 3125 phone.

  • Question: Could a pre-installable mobile-application ( app )

be designed?

Answer: Yes, a pre-installable mobile-application ( app ) can be designed by eDeskOnline. More so, the look and feel can be customised to your requirement.

  • Question: Farmers would prefer an interface in their own local / vernacular language. Could that option be built in ?

Answer: Yes, local language displays are possible.

  • Question: What if in the concerned area, Reliance does not provide GPRS facility?

Answer: The eDeskOnline is NOT dependent on the Reliance GPRS facility. It can work on any telephone operator's GPRS connectivity. Reliance CDMA phones do NOT require GPRS facility. Reliance R-World is available everywhere, where reliance service is available.

  • Question: Can the GPRS cost be reduced since SMS which is currently being used is cheaper.

Answer: With GPRS costs at 1 Paise per KB, this facility is already cheaper than SMS. GPRS cost is also very low. Reliance offers at 10 paise per 10kB. Since the amount of data transfer is very less in a mobile scenario, overall cost will be lower than SMS. And this cost is only going to fall in the future.


  • Question: They would like to setup a testing model of the same,

and implement it on a small scale in a few states to check its feasibility. What would be the cost for this model. Would a free demo model be provided ?

Answer: Yes it is possible to have a free demo trial run. Please let us have more information on the sort of testing model that you are looking for. We can provide free accounts with a one-time customisation cost. For a basic model we are willing to set it up for you for free. This test model may be defined as two information elements being visible to your farmers / collection agents 24x7 for a period of one month.

  • Question: We are getting a new ERP. Can we integrate the ERP to automatically communicate with our farmers using eDeskOnline.

Answer: Yes, having your own ERP makes it easier to create a relationship with your constituents. eDeskOnline is able to allow the farmer to view ( say ) his ledger account. He can also transfer funds to fertilizer suppliers. Using our API, integration is possible with any ERP. We will provide our API specifications to the ERP guys. The ERP guys just need to push the data to our url. If they require any customization over here, then we will be charging otherwise our service is free of cost.

  • Question: We would also like our farmers to communicate with us or update us about certain business aspects. Eg: Crop in store, Daily feedback, completion of checklist etc. Would there be 2 way communication, through the edeskonline interface so that through the mobile top the farmers can respond to queries?

Answer: Yes, it is designed to be interactive .

  • Question: Are there any live working models of this case study? Have they achieved any positive differences?

Answer: No, there are no competitors that have provided such services.

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Case Studies


An instance of Corporate pain A large corporation buys 2 000 printers for its retail operations spread accross 200 locations. For their ERP department to integrate a hardware-management module into the existing ERP is a six-month long wait.


The solution Right click on this link, and open in a new window ... Case Study: Industrial

...

An instance of Rural pain

A large corporation has 14 000 contract farmers that cultivate an agricultural produce for it. Their ERP department has been wrestling with th problem of how to design a farmer-management module that would tell the farmers about (in real-time) ...

  • crop-specific weather
  • when to bring in the crop to the processing plant
  • the accounts of the receipts, and monies credited.


The solution Right click on this link, and open in a new window ... Case study farming


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