This wiki is managed by www.edeskonline.com - an online operating system. Click here to know more.

From EDeskWiki

AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

History

The AdWords product was launched in 2000. At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart to assist advertisers in setting up their campaigns.

In 2005, Google launched a program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

Steps to start with Adwords

• Firstly you should have a rough sketch of your ad to be featured on google on paper.
• After you have done with the first step, you can proceed with this step go to Google and then click on Advertising programs which is present below the search box Advertising programs. It is basically a link which directs you to another window where you will find two different options for you one is Adwords and the other one is Adsense.
• Before you could proceed with Adsense click on Adwords and another fresh window opens up for you. This is where you create your ads.
• After you click as told in the previous step a fresh window opens where above the login box( which is for existing customers) you can find a link Start now
• Now a fresh window opens where you have two different options open for you 1) Starter Edition, 2)Standard Edition. please select the first one i.e Starter Edition now press continue which is present at the bottom of the page.
• The next step would be choosing the location and language, you can choose your desired language and location according to your convenience.
• Next in the second point in the box given you have to give the url of your website which you are trying to advertise. the example is provided below the box you can follow the format [1].
• Just below in the same second point you can also see another few boxes which are supposed to be filled in before your ad starts. The three boxes include The text which you would like to show your ads in.
• During doing so please remember that the catch lines of your ad must not exceed more than the google limit given next to the boxes.

1. First box where you will fill in Your head line text which is the main line of your ad which should not exceed more than 25 characters.
2. The second box must be your sub catch line which should again not exceed more than 35 characters.
3. The Third box also is similar to the second line which again should not exceed more than 35 characters.

As you complete typing the boxes in the left hand side you can see how your ad appears as the preview of the ad which will be shown to the public is shown there to you in case you do not like the ad then you can change the ad at any time you want.

• In the next step you are allowed to choose the keywords: which means that you can choose the common search terms for your product, which means if any other user is on google and if you want your ad to be shown up for him then you should guess the search strings or words which he would search for and for which your ad or product should be visible following which he will visit your site via google.
• After which comes the payment option which allows you to pay to google in the desired currency you want depending on which country you have chosen at the time of registration.
• Once you are finished with selecting the currency option you are directly shown to the next step where you can set the amount of money you are ready to spend on your ad on google.
• After this step read the instruction and then press continue which will direct you to another window where google estimates the traffic and clicks and other parameters and then your ad is approved.
• In the fresh window you are given two options given for you i.e if you already have a google account or not. If you have one then you can click the first option if not then you can click the second option.

1. Pls continue if you do not have google account: once you click the second option another few details which have to be filled in by you opens up in the same page below where you have to type the new mail id which you would wish to give to google to allow you to access your Adword account and the password and again retype the password and then type the letters and numbers given in the box which google provides and directs you to type the same in the box provided and once the details are filled in click on Create Account.

After all this is done Your Google Adwords is Created and you can access it any time to check the amount of payment which you have to make and also the response which you are getting for your website or your product which you have featured on Google.