SMS marketing

Initial To dos

• Database field = mobile should begin with 91 and not +91. Then followed by 10 digit mobile nos without any space. Suggest download the FULL data, harmonise electronically, then re-load the data. I.e. First harmonize your data. That is very important.
• an sms account will be created in Business Lists and credit should be purchased
• Opt-in.
  • DND mobile numbers. These should be exclude from sms list before sending sms. We should take the list from TRAI.
  • Archive proof that the prospect wishes to receive information from you regularly. An opt in message should be sent to all prospects.