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Website

A website is a window to your organisation. Look at it as a brochure which one is familiar. This will list out details about us.

A website provides the experience of visiting your business in person. You need a website for the potential customer who...

  • Doesn't or can't drop by
  • Wants to know if you are open on Sundays
  • Doesn't know your location(s), phone number(s)
  • Needs to know about parking/public transit/handicapped accessibility
  • Wants to gain product/service information before making a decision
  • Wants to comparison shop before making a commitment
  • Has time to browse now: at midnight on the Sunday of a long weekend or after the kids have gone to bed
  • Wants the assurance your firm is professional, up-to-date, credible and is interested in catering to his/her needs at his/her convenience

Benefits of a Website

  • How can your website save you time, money, and effort ?


Many customers are now surfing the internet before coming to a real-estate broker. By having a website, a brokerage can save time because questions like the following would be already answered in the website itself.

  • Whether you have properties in Colabla on offer ?
  • What is your contact phone number ?
  • Whether you are open on Sundays ?
  • Whether you deal with other brokers ?
  • Whether you give investment advice ?
  • What is your office closing time ?
  • Whether a society has been formed in the building ?
  • What is the outgoings on account of maintenance ?
  • What is the transfer charges that will need to be paid.

Many questions from clients are dummy questions designed to see whether you are a professional firm. If the website itself were to give this impression, time spent on answering these dummy questions would be saved.

  • Reaching Millions of Potential Customers Quickly and Inexpensively

Tens of millions of people worldwide have access to the Internet.

Generally, the population on the Internet is well-educated and affluent. Most own a computer; others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services or shopping and ordering directly from their computer screens. "Net Access" advanced equipment and technology make everything faster and easier for their customers.

  • Selling Products and Services Directly to the end user

Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and more cost effective.

  • On-Line Publishing

On-Line publishing requires a fraction of the investment that conventional publishing requires.

  • Leveraging Advertising Dollars

There is a limited amount of information that can be stuffed into a radio, TV or print ad. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your Web site which contains enough sales information to make the sale.

  • Increasing Sales through brand recall

Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company's Web site is mentioned in your ad, customers will be able to look at your Web site and buy your products or learn about your services as soon as the urge hits them.

  • Reduce the Cost of Printing and Mailing your Catalogs

Companies can save hundreds of thousands of dollars in printing and mailing costs by putting their catalogs on the Internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when you consider the number of people you can reach.

  • Updating Information Quickly

Web sites can be updated as often as you like. The Nando Times, an online newspaper, updates its site every five minutes and gets over 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dynamic sites are those that get the hits.

  • Bringing More People Into Your Stores or Offices

Your Web site is particularly helpful in this area for those running TV or radio ads. Your customers can look at your Web site in order to get all of the information that they need.

  • Bringing More People Into Your Distributors' Stores

Wholesalers also benefit greatly by having a Web site. They can include on their site a search engine for all of their retailers. Therefore, when customers see a product advertised, they can look at the wholesalers Web site to find out where they can purchase it.

  • Making Pictures, Sound and Film Files Available

The Web enables you to display photos, sound and short movie clips with less expense. Guitarist Jeff Smith for example, gets over 200 hits a day and markets his band's CDs on-line.

  • Getting Your Foothold In Cyberspace

Today, there are thousands of companies with Web sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers. In a few years, when almost every company in the world will be on-line, customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now.

  • Reduce the Costs of Serving Your Customers

You will find many ways to serve your customers using WWW technology. For example, you can make forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is requesting. (without tying up your staff on the phone to take down the information.) Give your clients valuable back-packing tips or "The 10 Best Ways to Pay Less Taxes." All this can be done, simply and quickly, on the Web.

  • Making Business Information Available

You can save phone calls and your staff members' time by just posting basic business information on your Web site. Posting the upgrade information on your site will save you money and keep your customers informed of every reason why they should do business with you.

  • Answering Frequently Asked Questions

A lot of your staff's time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you. Display the answers on your Web site and you will have freed up a lot of time for your office staff.

  • Receiving Feedback From Customers

With a Web site, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into Web pages and will give you the answers while they are fresh in your customers' mind, for a fraction of the cost. Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call.

  • Creating a 24 Hour Service

If you have ever remembered too late or too early to call the opposite coast, you know the hassle. We are not all on the same schedule. Business is worldwide but your office hours are not. Trying to reach America or Europe is even more frustrating. Web pages serve your customers 24 hours a day, seven days a week without adding to your costs.

  • Public Relations

This is becoming an exceedingly important reason to have your company on-line. Even without creating a complex site like the Federal Express site, your presence on the Internet is like passing out your business card to thousands, may be millions of potential clients and partners. It is virtually a worldwide announcement saying, "This is what I do. If you are ever in need of my services, you can, 24 hours a day, inexpensively and simply, reach me on the Web."

  • Releasing Time-Sensitive Materials

Information can be made available on your Web site at the time you specify, with all related materials such as photographs, biographies, etc.

  • Reaching The Media

Every kind of business needs the exposure that the media can bring. With the Internet hype at the eclipse of its power, an innovative Web site will almost certainly get written up in one publication or another.

  • Streamline Information Distribution to Workers

Web site is the fastest, most economical way to disseminate information within your organization. Instead of relying on the haphazard distribution of memos, employees can visit their company's Web site at their convenience. Net Access can also password protect an employee-only Web site so that sensitive information remains within the company.

  • Staying in Contact In Any Time Zone

If you send employees abroad or have offices around the world, having a Website is an expedient way to communicate. It costs no more than a local phone call to access the site and the Web is available in over 150 countries.

  • Employees on the Road

Your employees on the road may need up-to-the-minute information. A quick local phone call can keep your staff supplied with the most detailed information, without long distance phone bills and tying up the staff at the home office. Additionally, salesmen on the road can enter orders on-line so that the company can immediately begin working on them.

  • Opening International Markets

There is a whole new high-tech world out there, populated by millions of people on all parts of the globe, and marketing on the Web is the easiest way to begin doing business internationally. With a Web site, you can open up dialogues in international markets as easily as with the company across the street.

  • Test Marketing New Services and Products

If you demonstrate your new product on the Web, you will know what your customers think in a fast, economical manner. For the cost of a page or two of Web programming, you can gain insight into where to position your product or service in the marketplace.

  • Reaching Specialized Markets

There are over 13,000 newsgroups representing every sport, hobby or interest imaginable. No matter what your niche, your customers are probably on-line. Furthermore, it has been found that some of the most successful businesses on the Web are those that target niche markets. Since Net Access will submit your company to several different Internet directories, your interest group will be able to find you. Certainly, they will find some of your competitors.

  • Reaching The Education and Youth Market

If your market is education, consider books, tutoring or counseling services, study courses, youth fashion and any other items or services. These markets need to be on the Web.

  • Serving Your Local Market

The power to serve the world with a Web site is clear. What about your local markets? In most cities today there are probably enough local customers with Web access to make it beneficial to market through the Web.

Domain name

The registration of Domain names safeguard the name of your website. This registration is generally for a period of a year. Once your domain name expires, it may be snatched up by speculators who hope to sell or profit from your name.

Hosting of the website

The text that needs to be placed on our website needs to be pasted on the internet. That means a computer run by a hosting service. Hosting services may charge a fee. Typical setup questions and their answers would be ..

  • What is the minimum / Maximum Space requirement for the website? Answer = Simple sites would need about 1 to 5 MB
  • What is the monthly bandwith included? Answer = Un-limited

Web page creation, and editing

  • Webtop >> Start >> Programs >> Website Content Manager
  • Webtop >> Website Content Manager Icon

there is a toolbar on the top ( thin, and grey in color). This has four links ..

  • New HTML File : Click this to create a new HTML file. Please note that while creating a new file, if you give the name of an existing file, it will overwrite the existing file contents.
  • FTP setup: needed only once at the start to insert an FTP address, eg ftp://www.domain-name.com.
  • View my Site: Click this to view your website in a new window
  • View my Site Statistics: Click this to view your website Statistics in a new window


There is an address-bar of the folder =

There is a thin-band, also grey in color. An Address-bar is displayed here. This displays automatically a path of the selected folder: e.g. the display will read as ... Address: /httpdocs . This serves to indicate the path of the folder that one has highlighted. Here you will see the following directory structure.

  • /cgi-bin : CGI programmers can use this folder to upload their programs
  • /httpdocs : This is the public folder. Any file/folder created under this folder becomes publicly accessible. For example if one creates a file called index.html in the folder /httpdocs, then this file can be accessed on the internet by anybody by using the url: http://www.your-domain-name.com/index.html. Another example is if one creates a folder ( called images ) inside httpdocs and then uploads a file called logo.gif. Then the address-bar will read /httpdocs/images/. This image file can be accessed on the internet as http://www.your-domain-name.com/images/logo.gif
  • /httpsdocs : This folder similar to httpdocs but it is used in case you have a secured website. i.e. https:// protocol. Secured sites are required in case of web commerce sites. You need a dedicated ip address for your website and a digital certificate to begin with. You can contact support@edeskonline.com for pricing details for setting up a secured site.
  • /private : This is the private folder. You shouhld save all your non-public files here. Files stored in this folder cannot be publicly accessed using your website url.
  • /statistics : this folder stores your web server logs.

A two-section view of the website (just below the address bar)

  • The left hand section is the Folder tree. This displays a list of all the folders on your web server. The list is in a tree format.
  • The right hand section displays the Contents of the Folder. This is the result section. Thus for every action as described below; the result will show up in this section.

Actions for which the results will show up in the right-hand section.

  • Clicking on a folder on the tree (left section) to view its contents.
  • Click on any HTML Page to edit its contents
  • Click on the New HTML File Button to add a new webpage.

See Also

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